TARget MARKet

TONIA Lectured An OPen Class 2Dae About MARKeting - 4 thee AcadeMIX IT waz Mostly REvue ("Macro-Environ-mints" & "CONtextual Research") Az She's Taught Us Most ov This WORK IN Class alREADy. She TELLz Us About A Study IN MARKet segmentation bi STEVE Burgess, witch BEcame thee bOOk, "Tribes". TONIA WANTs US 2 REALize That REAL COMpetition & DIFFERENTiation IS kNOt deLIVEred bi Add-ON FEATurez Butt Uniquely netWORKed Bundle ov VALUE. CUSTOMerz bye beneFITs kNOt PROD.ucts.